Fabric Studio Lab

Fabric Studio Lab is a B2B AI SaaS platform designed specifically for premium clothing brands. It transforms the linear, expensive, and time-consuming process of physical photoshoots into a scalable, on-demand digital ecosystem without compromising brand DNA. Operating as a solo founder, I architected, engineered, and successfully brought this product to market. My responsibilities span the entirety of the product and business lifecycle: • Technical Architecture & AI Engineering: Engineered the end-to-end full-stack infrastructure. Developed custom AI workflows that preserve 100% of a brand’s visual DNA while generating studio-quality assets. • Full-Stack Implementation: Built a seamless, intuitive digital wardrobe and premium lookbook interface, ensuring a zero-friction asset digitization process for non-technical users. • Go-To-Market & Business Strategy: Conducted deep Ideal Customer Profile (ICP) research, connecting directly with brand founders to bypass their operational bottlenecks. • Sales & Client Success: Personally conducted discovery calls with fashion label founders, identifying operational bottlenecks and proving actual ROI to close initial clients.